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Friday, April 24, 2015

For Daily Use.

Lately, it has been more and more difficult for me to filter out commercials from my Tivo.
This is because I have been doing a lot more multi-tasking while having the TV on.
I'm not usually watching it.
I'm listening to it.
So I hear the commercials.
One that has gotten my attention is the one for Cialis.
Cialis is one of them boner pills.
I don't know if it's any better than any of them other boner pills on the market.
I don't have the need to indulge in the product in general.
But according to where I find these commercials, I seem to be the target audience.
In the Cialis commercials, it is repeatedly referred to as "Cialis, for daily use".
I think they are trying to create a catchphrase, and I think it's working.
This has all caused me to do some ruminating.
When my sister and I were kids, and we shared a private language.
One of the expressions that my sister created was "For days!"
Or, as she pronounced it, ""Fiddays!"
As in "How long did you have to stay at that wedding?"
After one recent viewing, or listening, to the Cialis commercial, it occurred to me that my sister might have also been exposed
to it.
This led to me wondering if she remembered having added "Fiddays!" to the lexicon.
And if she had, whether it caused her to respond to the TV screen, "Cialis, Fiddaily Use!!
Or, at least, ""Cialis, Fiddays!!"
This prompted me to call her, and get to the bottom of all of this.
She had not seen the commercial.
She did, in fact, remember "Fiddays!!"
And she immediately saw the wisdom of matching the two together.
There was some debate as to whether it was funnier to say "Cialis, fiddaily use!!", or Cialis, fiddays!!"
It was a tossup.
She has now seen the commercial for the umpteenth time, and now, without exception, says, after the announcer says "Cialis..."
out loud, and with expression, "Fiddays!!", or upon occasion "Fiddaily use!!.
I have repeatedly mentioned that I consider my sister perhaps THE funniest person in the world.
Perhaps she is an acquired taste.
In any case, I must admit that I am not without influence.

My books,"Show Runner" and it's sequel, "Show Runner Two", can be found at the Amazon Kindle Store.
Along with the newer ones, "The Man Is Dead", and "Report Cards".
They are all compilations of blog entries that have since been removed from the blog.
So this is the only way you can find them.
You can search by typing in my name, Cindy Williams, Laverne and Shirley, The Odd Couple, or Happy Days.
Check them out.
You don't need a Kindle machine to download them.
Just get the free app from Kindle, and they can be downloaded to an IPhone, IPad, or Blackberry.
The paperbacks, "Mark Rothman's Essays" and my new novel, "I'm Not Garbo" are not e-books.
I have many readings and signings lined up for those, and the thing about Kindle is that you can't sign one.
But they are available for people without Kindle.
If you'd like one of the paperbacks, personally autographed, contact me at
And now, we've got my reading of my "Laverne and Shirley Movie" screenplay on YouTube.



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About Me

Hi. I am, according to my Wikipedia entry,(which I did not create) a noted television writer, playwright, screenwriter, and occasional actor. You can Google me or go to the IMDB to get my credits, and you can come here to get my opinions on things, which I'll try to express eloquently. Hopefully I'll succeed. You can also e-mail me at Perhaps my biggest claim to fame is being responsible, for about six months in 1975, while Head Writer for the "Happy Days" TV series, for Americans saying to each other "Sit on it."